Connect Beyond The Product
Their Colour: Elevating Customer Experience to Build Loyalty That Lasts
In today’s fast-paced world, businesses often focus on their products and services, leaving customer relationships as an afterthought. At Their Colour, we’re changing that narrative. We are the only brand CX agency dedicated to helping service-based companies foster a sense of community and connection among their audiences. Why? Because loyalty built on authentic connections is the foundation for sustainable success.
Why We Exist
Their Colour was born out of a shared passion for creating meaningful customer experiences. Founders Aquil Abdur-Rahim and Chimezie Umesi have a combined background in customer service spanning over two decades. Their experiences taught them a powerful truth: businesses thrive when they genuinely prioritize their customers’ needs.
In their years of working closely with customers, Aquil and Chimezie saw a recurring problem. Too many businesses focused on their products and services, neglecting the importance of building relationships with their audiences. They knew that fostering a sense of belonging was the key to earning customer loyalty—and so, Their Colour was created to help businesses achieve exactly that.
At Their Colour, We believe the product or service isn’t the most valuable asset. Instead, it’s the relationships you cultivate with your customers that ensure long-lasting loyalty and engagement.
What We Do
Their Colour specializes in educating service-driven companies on how to foster a sense of community and connection among their audiences. We believe that loyalty doesn’t come from the product alone; it comes from how customers feel about their relationship with your brand. Through the lens of CX and the principles of Scrum and Agile, we integrate adaptability into our approach, ensuring that every strategy evolves to meet the dynamic needs of both your business and your customers.
Build Beyond Products: We help you shift focus from what you sell to how you make your customers feel.
Create Belonging: We teach you how to create a sense of belonging for your audience, making them feel like a vital part of your brand.
Deepen Relationships: Through meaningful engagement and trust-building, we help you create bonds that inspire continued support.
Our approach emphasizes creating actionable strategies that align with your brand’s values and your customers’ needs, ensuring that every interaction builds trust and strengthens the connection.
A Vision for a Better Future
At Their Colour, we are working toward a future where businesses prioritize human connections and long-term impact. We envision a world where companies succeed by creating authentic relationships with their customers, turning one-time buyers into loyal advocates.
A Mission to Transform Relationships
Our mission is to guide brands to build trustworthy bonds by educating them on community-driven strategies, creating actionable systems that foster customer loyalty, and aligning brand value with customer needs.
We help businesses understand their customers’ experiences—how they purchase, interact with, and rely on their products—and ensure every touchpoint strengthens the relationship. Through transparency and meaningful engagement, we help brands move from transactional interactions to building sustainable communities.
Our Core Values
At Their Colour, our values reflect our commitment to customer-first experiences:
Customer-Centricity: Everything we do starts with the customer in mind.
Community Connection: We believe that fostering a sense of belonging is the foundation of ongoing support.
Transparency: We encourage honest, open communication to build trust between brands and their audiences.
Sustainability: Building relationships that last is more valuable than quick wins.
